Union City's median home sells for $1,361,500 (Houzeo Union City) — up 0.19% YoY with 20-day median DOM, 4 offers per listing, and a "most competitive" market rating (Redfin Union City). At those prices, traditional Union City agents charge 5–6% commission, costing sellers $68,000–$82,000 per sale at the citywide median — and $95K–$114K on $1.9M Seven Hills view-tier or upper Mission Hills homes.
This is the honest 2026 directory of who's actually selling homes in Union City — the Compass East Bay roster, the Coldwell Banker Realty Union City presence, Intero Real Estate's south-Alameda book, Keller Williams Tri-Valley's commuter coverage, and the boutique Mission Hills / Seven Hills / Decoto specialists. Then the commission math at $850K–$1.9M, and how a $7,999 flat fee with a licensed California agent (LOQOL Charlie AI) stacks up against $82,000 at 6% on the typical Union City home.
The Top Real Estate Agents in Union City in 2026
1. Compass Real Estate — East Bay / Union City
Compass runs deep East Bay coverage including Union City, with strong Mission Hills, Seven Hills, and Downtown books. Compass operates a traditional 2.5–3% per side commission structure with internal team splits, and its East Bay agents are heavily networked into Bay Area BART-corridor buyer pools — the primary buyer demographic for Union City single-family product.
At the $1.36M Union City median, Compass's listing-side commission alone is $34,000 (2.5%) to $40,800 (3%) — before the buyer-agent 2.5% on top.
2. Coldwell Banker Realty — Union City
Coldwell Banker maintains a long-running East Bay presence with Union City agents covering Alvarado, Mission Hills, and Seven Hills inventory. Standard 2.5–3% per side traditional commission, and a multi-decade local relationship network — but the dollar cost is identical to the national-brand option.
At a $1.46M Mission Hills single-family sale, 2.5–3% listing side is $36,500–$43,800.
3. Intero Real Estate Services — Southern East Bay
Intero is a Berkshire Hathaway HomeServices affiliate with deep southern East Bay coverage from Fremont through Union City to Hayward. Strong Decoto and Downtown Union City book, traditional commission model. Often the local-relationship play for buyers and sellers who want a multi-decade Union City specialist.
At a $1.0M Decoto BART-corridor sale, 2.5–3% listing side is $25,000–$30,000 — before buyer-side.
4. Keller Williams Tri-Valley & Bay Area
KW's Tri-Valley and East Bay teams cover Union City as part of the broader 880/580 corridor. The KW model is agent-driven with traditional percentage commissions and a deep training infrastructure. Strong investor and move-up family coverage.
At a $1.65M Seven Hills view-tier sale, 2.5–3% listing side is $41,250–$49,500.
5. Bay Area Boutique & Independent Brokerages
Multiple boutique East Bay brokerages cover Union City — eXp Realty agents, Berkshire Hathaway HomeServices Drysdale, Better Homes & Gardens Real Estate, Re/Max Accord, and a long list of solo agents with multi-decade Mission Hills / Decoto relationships. Commission structure is the same 2.5–3% per side traditional model. The local relationship is often the differentiator — the dollar cost is not.
At any Union City price band, the 5–6% structure costs sellers $43K–$114K out of equity.
What Traditional Union City Agents Actually Cost — at Real Prices
| Sale Price | Traditional 5% | Traditional 6% | Charlie AI | White Glove | You Keep vs 6% (Charlie AI) |
|---|---|---|---|---|---|
| $850,000 (Decoto entry) | $42,500 | $51,000 | $4,399 | $13,000 | +$46,601 |
| $1,361,500 (Citywide median) | $68,075 | $81,690 | $7,999 | $19,000 | +$73,691 |
| $1,460,900 (SFH average) | $73,045 | $87,654 | $7,999 | $22,000 | +$79,655 |
| $1,650,000 (Mission Hills upper) | $82,500 | $99,000 | $7,999 | $24,000 | +$91,001 |
| $1,900,000 (Seven Hills view top) | $95,000 | $114,000 | $7,999 | $28,000 | +$106,001 |
LOQOL is a licensed California flat-fee brokerage (CA DRE #02261474). Charlie is the AI agent that drives comp pulls, listing prep, disclosure workflow, and seller communication — a licensed California agent remains the agent of record on every Union City listing.
Which Union City Listing Path Fits Your Situation?
You have a $700K–$1.0M Decoto BART-corridor home or a Union City condo. Charlie AI at $4,399 is the right tier. The Decoto BART-corridor buyer pool is dominated by first-time buyers and BART commuters who source via Zillow + Redfin syndication, not buyer-agent network. Charlie handles MLS, disclosures, and listing workflow; a LOQOL CA agent is the agent of record.
You have a $1.36M Downtown / Alvarado / Mission Boulevard single-family home. Charlie AI at $7,999 vs. $81,690 at 6% — $73,691 back in your pocket. With 4 offers per listing and a 20-day median DOM, most Union City single-family homes are clearing in the first weekend. This is the cleanest tier for move-in-ready inventory.
You have a $1.46M Mission Hills family home. This is the band where most Union City sellers default to a Compass or Coldwell Banker traditional agent and pay $73K–$88K. Charlie AI at $7,999 or White Glove at $22,000 are the real alternatives. The Mission Hills buyer pool — move-up families targeting James Logan High School — responds strongly to professional staging; White Glove handles staging in-house and coordinates professional photography with a vendor (billed separately) so the listing ships polished.
You have a $1.9M Seven Hills view home. At $114,000 in 6% commission, you have real budget for full White Glove ($28,000) — paint, staging, in-person showings, and a dedicated human agent driving the listing (professional photography scheduled and coordinated alongside, billed separately). You still keep $86K vs. 6%.
Frequently Asked Questions
Who is the best real estate agent in Union City?
The deepest brokerage benches in Union City are Compass East Bay, Coldwell Banker Realty, and Intero Real Estate Services. Keller Williams Tri-Valley runs strong on the 880 corridor side. The right answer depends on neighborhood — Compass for Downtown / Mission Hills, Intero for Decoto / Alvarado, and Coldwell Banker for Seven Hills upper-tier. For sellers who don't want to pay 5–6%, LOQOL is the licensed-CA flat-fee alternative.
How much commission do Union City real estate agents charge?
5–6% of the sale price, split roughly 50/50 between the listing agent and the buyer's agent. At the $1.36M citywide median (Houzeo Union City), that's $68,000–$82,000 per sale. At a $1.9M Seven Hills view-home sale, $95,000–$114,000.
What does LOQOL charge to sell a Union City home?
Charlie AI is $7,999 at the $1M–$2M Union City price band (a licensed CA agent of record is included). White Glove runs $13,000–$28,000 in the same band depending on sale price — paint, staging, in-person showings, and a dedicated human agent driving the listing. Professional photography is scheduled and coordinated by LOQOL alongside both tiers but billed separately. Both are dramatically below traditional 5–6% commission.
How fast do homes sell in Union City in 2026?
20-day median DOM (Redfin Union City), with 4 offers per listing on average and a "most competitive" market rating. The citywide market is multi-offer by default.
Is a flat fee real estate brokerage worth it on a $1.36M Union City home?
At the citywide median, a 6% commission costs $81,690. Charlie AI at $7,999 saves $73,691 in equity. You still get a licensed California agent of record (LOQOL DRE #02261474), the same MLS listing, the same syndication, the same disclosure workflow — with AI driving the back office instead of a 1.5–2% commission going to the listing agent's brokerage.
Do I still pay the buyer's agent commission with LOQOL?
In California, buyer-broker compensation is negotiable post-NAR settlement. Sellers typically offer 2–2.5% to the buyer's agent through MLS to remain competitive. Even with a full 2.5% buyer-side, the seller's total commission expense on a $1.36M Union City home is roughly $34,000 (buyer's agent) + $7,999 (Charlie AI) = $41,999 — vs. $81,690 at full traditional 6%. Net savings: $39,691.