The short answer: Beycome is a flat-fee MLS listing service — you pay $99, $399, or $599 (+1% at closing on the top plan) to get on the MLS, then you sell the home yourself. LOQOL is a flat-fee brokerage — you pay $4,399 (Charlie AI, homes up to $1M) and a licensed California brokerage runs pricing, marketing, offers, and negotiation, with a licensed agent of record on every transaction. On California's $887,400 median home (Clever CA survey), a traditional 5.5% commission is about $48,800; both services beat that by a wide margin. The real question is how much of the sale you want to run yourself.
Beycome vs LOQOL at a Glance
| Beycome | LOQOL | |
|---|---|---|
| What it is | Flat-fee MLS listing platform (FSBO tool) | Licensed CA flat-fee brokerage (CA DRE #02261474) |
| Pricing | Basic $99 · Enhanced $399 · Concierge $599 + 1% at close | Charlie AI: $4,399 (≤$1M), $7,999 ($1M–$2M), $12,999 ($2M–$3M), $19,999 ($3M+) · White Glove from $7,000 |
| Who prices the home | You (valuation help only on Concierge) | Charlie AI, off live comp data |
| Offers & negotiation | You (support on Concierge only) | Handled by the brokerage — Charlie + licensed agent of record |
| In-person support | None (customers report AI-only phone support) | White Glove tier adds a dedicated human agent + managed showings |
| Coverage | 14 states incl. California (founded 2020, Miami HQ) | California (statewide) |
| Customer rating | 4.4/5 weighted avg, 880+ reviews (per Clever) | Newer brokerage — model built around Charlie AI |
Feature summary per Clever's Beycome review: the $99 Basic plan includes an unlimited listing term, unlimited changes, and max MLS photos; Enhanced ($399) adds pro photos, a yard sign, and social marketing; Concierge ($599 + 1% at close) adds valuation, negotiation support, and transaction coordination — but no home visit, staging help, or open-house coordination, and no lockbox on any plan.
What Each Costs at California Price Points
Beycome Basic is always $99 upfront — that column is the pure-DIY floor. The comparison that matters is Beycome's Concierge (its closest thing to representation) against LOQOL's Charlie AI tiers:
| Sale Price | Traditional 5.5% | Beycome Basic ($99) | Beycome Concierge ($599 + 1%) | LOQOL Charlie AI | LOQOL White Glove |
|---|---|---|---|---|---|
| $400,000 | $22,000 | $99 | $4,599 | $4,399 | ~$7,000 |
| $600,000 | $33,000 | $99 | $6,599 | $4,399 | ~$8,500 |
| $887,400 (CA median) | $48,807 | $99 | $9,473 | $4,399 | ~$13,000 |
| $1,500,000 | $82,500 | $99 | $15,599 | $7,999 | $22,000 |
| $2,500,000 | $137,500 | $99 | $25,599 | $12,999 | $35,000 |
Two things jump out. First, above roughly $450K, Beycome's Concierge plan costs more than LOQOL's Charlie AI — the 1% at close overtakes the flat fee, and the gap widens fast ($9,473 vs $4,399 at the state median; $25,599 vs $12,999 at $2.5M). Second, Beycome Basic at $99 is genuinely the cheapest way to get on the MLS in California — if you're comfortable running the entire sale yourself.
The Honest Case for Beycome
If you're an experienced seller — you've priced homes before, you're comfortable with disclosures, showings, and negotiating directly with buyers' agents — Beycome's $99 Basic plan is hard to beat on price, and its platform reviews are solid (4.4/5 across 880+ reviews). You get unlimited listing changes and full MLS syndication for less than a dinner out.
The trade-off is that you are, in every legal and practical sense, a FSBO seller. And the FSBO track record is rough: per the NAR 2025 profile, FSBO sales have fallen to a 5% all-time low, and the median FSBO home sold for $360,000 vs $425,000 for agent-assisted sales — an 18% gap that dwarfs any commission saved. Beycome's own Concierge plan exists because most sellers discover mid-sale that pricing, negotiation, and paperwork are where deals are won or lost.
The Case for LOQOL
LOQOL's bet is that you shouldn't have to choose between a $99 DIY tool and a $48,800 commission. Charlie AI prices your home off live comp data, lists it on the MLS with full syndication, manages inquiries and offers around the clock, and negotiates — while a licensed California agent of record (CA DRE #02261474) oversees every transaction through closing. You're not unrepresented; you're represented by a brokerage whose fee is flat.
At the state median, that's $4,399 all-in — less than half of Beycome Concierge — with the sale actually run for you. Sellers who want hands-on human help (staging coordination, managed showings, a dedicated agent) can step up to White Glove, from $7,000. Professional photography is not included in either tier and can be added at cost.
Who Should Pick Which
- Pick Beycome Basic ($99) if you're a confident, experienced FSBO seller who only needs MLS access and will handle pricing, showings, disclosures, and negotiation yourself.
- Pick Beycome Concierge ($599 + 1%) if you want DIY with a safety net on a home under ~$450K — below that price it's cheaper than LOQOL.
- Pick LOQOL Charlie AI ($4,399–$19,999 tiered) if you want the sale run by a licensed brokerage — pricing, offers, negotiation, agent of record — at a flat fee that beats Concierge everywhere above ~$450K and beats a 5.5% commission everywhere.
- Pick LOQOL White Glove (from $7,000) if you want flat-fee economics plus a dedicated human agent and managed showings.
How do the other flat-fee options stack up? See our comparisons of Houzeo vs Homecoin vs LOQOL and the best flat-fee brokerages in California, or start with what realtor fees actually cost in California.
Frequently Asked Questions
Is Beycome legitimate in California?
Yes. Beycome is a legitimate flat-fee MLS platform founded in 2020, operating in 14 states including California, with a 4.4/5 weighted average across 880+ customer reviews (Clever's Beycome review). Common complaints center on reaching live support and closing-process friction.
What's the real difference between a flat-fee MLS service and a flat-fee brokerage?
A flat-fee MLS service (Beycome, Homecoin, Houzeo) gets your listing on the MLS — you remain a FSBO seller who handles the sale. A flat-fee brokerage (LOQOL) represents you: pricing, marketing, offer management, and negotiation are done by the brokerage, with a licensed agent of record, for one flat fee.
Does Beycome or LOQOL cost less?
Below roughly $450K, Beycome Concierge ($599 + 1%) is cheaper than LOQOL's $4,399 — and Beycome Basic ($99) is always the cheapest MLS access. Above ~$450K, LOQOL costs less than Concierge while doing far more: $4,399 vs $9,473 at California's $887,400 median.
Do I still owe a buyer's agent commission with either service?
With both, buyer-agent compensation is negotiated in the buyer's written offer — since the 2024 NAR settlement it is not pre-set by the seller or listing broker. You decide what to accept when offers come in.
Can I really sell without any agent at all in California?
Legally, yes — see our guide to selling a house without a realtor in California. Practically, NAR's data shows FSBO homes sell for 18% less at the median, which is why pure-DIY listings suit experienced sellers best.
What if I'm comparing iBuyers instead?
Instant-offer companies charge ~5% fees and buy below market — see Opendoor vs LOQOL and Offerpad vs LOQOL for the full math.
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